Sponsors

Upper Cumberland Pride relies on generous donations from the public along with sponsorships from local organizations and businesses to produce our annual Pride Festival.

We welcome and invite you to be a part of the 2019 Upper Cumberland Pride Festival. This year marks our 8th anniversary of producing the Upper Cumberland region’s only Lesbian, Gay, Bisexual and Transgender (LGBT+) public Pride celebration. It’s also 50th anniversary of the Stonewall uprising and half a century of LGBT+ liberation.

What Makes Being a Pride Sponsor a Good Idea?

It’s simply a matter of economics and good business sense. The discretionary income of the LGBT community is expanding yearly along with their open presence in the work and market places. A recent study shows the LGBT population in the United States is roughly 18 million people and their buying power is more than $875 billion.

According to the Human Rights Campaign (HRC), more than 300,000 individuals consulted the HRC’s Buying for Equality guide and mobile app to ensure that their money was spent at fair-minded businesses.

  • 47% of LGBTQ consumers are more likely to consider purchasing from a company that has advertisements tailored to a gay audience.
  • More than 70% of gay and lesbian consumers reported that they have switched products and or service providers because they learned that the company supported the LGBTQ community or had LGBTQ friendly policies.
  • 71% of LGBTQ adults are likely to remain loyal to a brand they believe to be supportive of the LGBT community, even when less friendly companies may offer lower prices or be more convenient.
  • 74% of LGBTQ adults are likely to consider brands that support non-profits or causes that are important to them as an LGBT person.
  • 87% of LBGTQ adults are likely to consider a brand that is known to provide equal workplace benefits for all employees.

Where do the funds go?

Sponsorship funds assist with the festival’s operating expenses which include but are not limited to:
Advertising, marketing, and public relations

  • Event security
  • Entertainment
  • Stages/tents/tables/chairs
  • Sound equipment
  • Park rental fees

Your sponsorship will allow us to meet these expenses as well as expand our community outreach focused on celebrating diversity and supporting local economic growth.

Sponsorship Levels

LEVEL 1 ($100)

  • Booth space at the Pride Festival
  • Social media link to sponsor’s website/social media
  • Will display sign/banner (provided by sponsor) up to 2’x3′ at Pride Festival

LEVEL 2 ($200)

  • Booth space at the Pride Festival
  • Social media link to sponsor’s website/social media
  • Will display sign/banner (provided by sponsor) up to 3’x5′ at Pride Festival
  • Right to use UC Pride logo for one year
  • Logo/link for sponsor on Upper Cumberland Pride website

LEVEL 3 ($300)

  • Booth space at the Pride Festival
  • Social media link to sponsor’s website/social media
  • Will display sign/banner (provided by sponsor) up to 4’X8′ at Pride Festival
  • Right to use UC Pride logo for one year
  • Logo/link on Upper Cumberland Pride website
  • Announcer mention during Pride Festival
  • Sponsor logo on any flyers printed for events for one year
  • Sponsor logo on any t-shirts printed for events for one year
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